- Detalhes
- 09-08-2012
- Noticias
09-08-2012 - A partir do próximo dia 3 de Setembro, a Costa Cruzeiros terá um novo cargo na sua estrutura de top management: vice-presidência de marketing corporativo, que será assumido por Frederik Pénot.
O vice-presidente reporta a Norbert Stiekema, vice-presidente executivo de vendas e marketing, e coordenará todas as actividades de marketing relativas ao desenvolvimento e posicionamento da marca, comunicação, investigação e desenvolvimento de produtos.
Frederik Pénot começou sua carreira internacional depois de se formar na EAP -Escola Europeia de Gestão. Iniciou a sua actividade numa empresa de consultoria estratégica, a Roland Berger, antes de ir para a Disneyland Paris, onde ocupou diversas funções na área de vendas e marketing, incluindo a responsabilidade pelos mercados alemão e austríaco, com sede operacional em Munique. Este período culminou com sua nomeação para vice-presidente de vendas e marketing para o mercado francês.
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